In 2024, the average engagement rate of posts by sports teams on Facebook was 0.23 percent, the highest engagement rate of all selected industries. Additionally, this figure is significantly higher than the overall average of 0.05 percent. Overall, Influencers achieved a Facebook post engagement rate of 0.1 percent, while Higher Education reached an engagement rate of 0.13 percent. Verticals such as Fashion, Health and Beauty, and Home Decor had among the lowest engagement rates.
Average engagement rate with brand posts on Facebook in 2024, by vertical
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Average engagement rate with brand posts on Facebook in 2024, by vertical
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According to the source: Data is based on "a representative sample of organic and paid posts from national and international companies in each industry by selecting 150 companies at random from each industry in our database of over 200,000 companies. Companies selected had active presences on Facebook, Instagram, and Twitter as of January 2023, and had Facebook fan counts between 25,000 and 1,000,000 and minimum Instagram and Twitter followers of 1,000 as of the same date."
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Stacy Jo Dixon
Research expert covering social media usage worldwide
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Rival IQ. (February 25, 2025). Average engagement rate with brand posts on Facebook in 2024, by vertical [Graph]. In Statista. Retrieved April 21, 2025, from https://www.statista.com/statistics/204067/daily-facebook-content-net-page-likes-by-vertical/
Rival IQ. "Average engagement rate with brand posts on Facebook in 2024, by vertical." Chart. February 25, 2025. Statista. Accessed April 21, 2025. https://www.statista.com/statistics/204067/daily-facebook-content-net-page-likes-by-vertical/
Rival IQ. (2025). Average engagement rate with brand posts on Facebook in 2024, by vertical. Statista. Statista Inc.. Accessed: April 21, 2025. https://www.statista.com/statistics/204067/daily-facebook-content-net-page-likes-by-vertical/
Rival IQ. "Average Engagement Rate with Brand Posts on Facebook in 2024, by Vertical." Statista, Statista Inc., 25 Feb 2025, https://www.statista.com/statistics/204067/daily-facebook-content-net-page-likes-by-vertical/
Rival IQ, Average engagement rate with brand posts on Facebook in 2024, by vertical Statista, https://www.statista.com/statistics/204067/daily-facebook-content-net-page-likes-by-vertical/ (last visited April 21, 2025)
Average engagement rate with brand posts on Facebook in 2024, by vertical [Graph], Rival IQ, February 25, 2025. [Online]. Available: https://www.statista.com/statistics/204067/daily-facebook-content-net-page-likes-by-vertical/
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