U.S. branded vs. unbranded e-commerce traffic 2019-2020, by vertical

Published by
Tiago Bianchi,
Dec 5, 2022
Brand awareness and consumer preference differ from vertical to vertical. Between January 2019 and June 2020, branded searches accounted for 45 percent of fashion e-commerce worldwide. In contrast, 98 percent of online shopping traffic in the gifts and flowers segment was unbranded.

Distribution of branded and unbranded e-commerce traffic in select verticals in the United States from January 2019 to June 2020

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Source

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Release date

July 2020

Region

United States

Survey time period

January 2019 to June 2020

Supplementary notes

The source analyzed data from the 10 most popular e-commerce industries: General retailers; Fashion; Consumer electronics; Groceries and food; Health and beauty; Home and garden; Kids’ products; Gifts and flowers; Sport and outdoors; and Pets’ products.

The data from 2,000+ the most visited e-commerce websites globally was collected and analyzed (including data from, among others, US, UK, Australia, Germany, France, Spain, Italy, Russia, Brazil, and Japan).

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