This statistic on general shopping shows a key trend towards online purchasing instead of in-store transaction. When asked about shopping in the next 12 months, 21 percent of respondents stated they will spend more online. This result is in line with the 18 percent share of people who stated they would spend less in electronic stores.
Consumer's plans to change spending in the next 12 months, by retail outlet*
4,521 recent online buyers and 817 Thanksgiving online shoppers
Supplementary notes
* Based on the Q4 2010 US Retail Holiday Online Survey and Q3 2010 US Retail Online Survey, which were conducted through the third and fourth quarter of 2010. The original question ran as follows: “Thinking about the next 12 months, how are you planning to change your spending in each of the following retail outlets?” The publication does not provide exact information on respondents' age.
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Forrester Research. (February 28, 2011). Consumer's plans to change spending in the next 12 months, by retail outlet* [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/203045/web-buyers-shift-wallet-share-throughout-the-year/
Forrester Research. "Consumer's plans to change spending in the next 12 months, by retail outlet*." Chart. February 28, 2011. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/203045/web-buyers-shift-wallet-share-throughout-the-year/
Forrester Research. (2011). Consumer's plans to change spending in the next 12 months, by retail outlet*. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/203045/web-buyers-shift-wallet-share-throughout-the-year/
Forrester Research. "Consumer's Plans to Change Spending in The next 12 Months, by Retail Outlet*." Statista, Statista Inc., 28 Feb 2011, https://www.statista.com/statistics/203045/web-buyers-shift-wallet-share-throughout-the-year/
Forrester Research, Consumer's plans to change spending in the next 12 months, by retail outlet* Statista, https://www.statista.com/statistics/203045/web-buyers-shift-wallet-share-throughout-the-year/ (last visited December 23, 2024)
Consumer's plans to change spending in the next 12 months, by retail outlet* [Graph], Forrester Research, February 28, 2011. [Online]. Available: https://www.statista.com/statistics/203045/web-buyers-shift-wallet-share-throughout-the-year/
