This social media survey displays the share of social media users who have engaged in online activity in the lifestyle and entertainment segment, focusing on a comparison between parents and non-parents.
73 percent of social media users who are parents use social media as a creative outlet whereas only 59 percent of non-parents do so.
Llifestyle and entertainment usage of social media in 2011, by parents and non-parents
Reason for usage
Parents
Non-Parents
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Social media user is defined as participating, talking, and networking online through various platforms to share information and resources. This includes internet forums, blogs, Facebook, Twitter, video sharing, consumer rating and other social networking websites.
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Nielsen. (September 28, 2011). Llifestyle and entertainment usage of social media in 2011, by parents and non-parents [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/202632/social-media-usage-in-lifestyle-and-entertainment-segment-by-parents/
Nielsen. "Llifestyle and entertainment usage of social media in 2011, by parents and non-parents." Chart. September 28, 2011. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/202632/social-media-usage-in-lifestyle-and-entertainment-segment-by-parents/
Nielsen. (2011). Llifestyle and entertainment usage of social media in 2011, by parents and non-parents. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/202632/social-media-usage-in-lifestyle-and-entertainment-segment-by-parents/
Nielsen. "Llifestyle and Entertainment Usage of Social Media in 2011, by Parents and Non-parents." Statista, Statista Inc., 28 Sep 2011, https://www.statista.com/statistics/202632/social-media-usage-in-lifestyle-and-entertainment-segment-by-parents/
Nielsen, Llifestyle and entertainment usage of social media in 2011, by parents and non-parents Statista, https://www.statista.com/statistics/202632/social-media-usage-in-lifestyle-and-entertainment-segment-by-parents/ (last visited August 25, 2024)
Llifestyle and entertainment usage of social media in 2011, by parents and non-parents [Graph], Nielsen, September 28, 2011. [Online]. Available: https://www.statista.com/statistics/202632/social-media-usage-in-lifestyle-and-entertainment-segment-by-parents/