This social media survey displays the share of social media users who have engaged in online activities in the products and services segment, focussing on a comparison between parents and non-parents. 71 percent of social media users who are parents use social media to read consumer feedback, whereas only 64 percent of non-parents do so.
Usage of social media in the segment of products and services, by parents and non-parents
Reason for usage
Parents
Non-parents
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Social media user is defined as participating, talking, and networking online through various platforms to share information and resources. This includes Internet forums, blogs, Facebook, Twitter, video sharing, consumer rating and other social networking websites.
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Nielsen. (September 28, 2011). Usage of social media in the segment of products and services, by parents and non-parents [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/202622/social-media-usage-in-product-and-service-segment-by-parents/
Nielsen. "Usage of social media in the segment of products and services, by parents and non-parents." Chart. September 28, 2011. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/202622/social-media-usage-in-product-and-service-segment-by-parents/
Nielsen. (2011). Usage of social media in the segment of products and services, by parents and non-parents. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/202622/social-media-usage-in-product-and-service-segment-by-parents/
Nielsen. "Usage of Social Media in The Segment of Products and Services, by Parents and Non-parents." Statista, Statista Inc., 28 Sep 2011, https://www.statista.com/statistics/202622/social-media-usage-in-product-and-service-segment-by-parents/
Nielsen, Usage of social media in the segment of products and services, by parents and non-parents Statista, https://www.statista.com/statistics/202622/social-media-usage-in-product-and-service-segment-by-parents/ (last visited August 24, 2024)
Usage of social media in the segment of products and services, by parents and non-parents [Graph], Nielsen, September 28, 2011. [Online]. Available: https://www.statista.com/statistics/202622/social-media-usage-in-product-and-service-segment-by-parents/