Quarterly online advertising revenue in the U.S. 2007-2023

After years of constant growth, online advertising revenue in the United States reached 64.5 billion U.S. dollars during the last quarter of 2023. This figure represents quarter-on-quarter growth of 12.3 percent and can be linked to the upward trend in advertising efforts during the holiday season.

Digital advertising in the United States is reaching new heights

In 2023, online advertising revenue in the United States amounted to 225 billion U.S. dollars. This record figure marked a year-over-year increase of 7.3 percent. As the leading digital advertising market in the world, the United States has also seen a steady rise in digital ad expenditure over the last few years, which is not surprising, as many of the companies behind the world’s largest digital ad platforms are headquartered there.

Which formats are driving online ad revenue growth?

Among the various types of digital advertising, search and banner campaigns account for the highest share of online ad revenue in the United States. While these two formats have been the most profitable avenues for digital marketers in the past, new channels and formats are attracting the attention of advertisers and reshaping the distribution of digital advertising budgets. As such, U.S. ad spend on social media, digital video, and mobile channels is forecast to increase at a fast pace in the following years.