Reasons why U.S. vehicle shoppers use the internet 2011

U.S. vehicle shoppers' reasons for using the internet in 2011

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Sources

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Release date

February 2011

Region

United States

Survey time period

February 2011

Supplementary notes

* A total of 4,005 U.S. consumers who had purchased a new or used vehicle from a dealership within the prior six months were asked. The source states that this survey is based on the 71 percent of new and used car shoppers who used the Internet to shop. for their vehicle.
** TV, radio, direct mail, magazine, outdoor ads, and write-in answers

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