This statistic displays results of a survey held among U.S. new and used vehicle shoppers in 2011, asking why they use the internet. 33 percent of new vehicle buyers stated that they use the internet to read car reviews.
U.S. vehicle shoppers' reasons for using the internet in 2011
Reason
New vehicle buyers
Used vehicle buyers
Research pricing of car models and makes
43%
44%
Compare car models across different makes
45%
43%
Look at exterior / interior photos
37%
34%
Locate / find a specific vehicle to purchase
26%
33%
Read car reviews
33%
31%
Research reliability and safety info
28%
29%
Evaluate trade-in value
24%
28%
Find info about special offers, dealer rebates & incentives
* A total of 4,005 U.S. consumers who had purchased a new or used vehicle from a dealership within the prior six months were asked. The source states that this survey is based on the 71 percent of new and used car shoppers who used the Internet to shop.
for their vehicle.
** TV, radio, direct mail, magazine, outdoor ads, and write-in answers
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Polk & Co.. (February 15, 2011). U.S. vehicle shoppers' reasons for using the internet in 2011 [Graph]. In Statista. Retrieved December 26, 2024, from https://www.statista.com/statistics/200924/reasons-why-us-vehicle-shoppers-use-the-internet/
Polk & Co.. "U.S. vehicle shoppers' reasons for using the internet in 2011." Chart. February 15, 2011. Statista. Accessed December 26, 2024. https://www.statista.com/statistics/200924/reasons-why-us-vehicle-shoppers-use-the-internet/
Polk & Co.. (2011). U.S. vehicle shoppers' reasons for using the internet in 2011. Statista. Statista Inc.. Accessed: December 26, 2024. https://www.statista.com/statistics/200924/reasons-why-us-vehicle-shoppers-use-the-internet/
Polk & Co.. "U.S. Vehicle Shoppers' Reasons for Using The Internet in 2011." Statista, Statista Inc., 15 Feb 2011, https://www.statista.com/statistics/200924/reasons-why-us-vehicle-shoppers-use-the-internet/
Polk & Co., U.S. vehicle shoppers' reasons for using the internet in 2011 Statista, https://www.statista.com/statistics/200924/reasons-why-us-vehicle-shoppers-use-the-internet/ (last visited December 26, 2024)
U.S. vehicle shoppers' reasons for using the internet in 2011 [Graph], Polk & Co., February 15, 2011. [Online]. Available: https://www.statista.com/statistics/200924/reasons-why-us-vehicle-shoppers-use-the-internet/
