This statistic displays results of a survey held among U.S. new and used vehicle shoppers in 2011, asking which media led them to the dealer they purchased their car from. The internet was used by 50 percent of new vehicle buyers, and by 58 percent of used vehicle buyers.
Which media, if any, led you to the dealer you purchased from?
* A total of 4,005 U.S. consumers who had purchased a new or used vehicle from a dealership within the prior six months were asked. The source states that this survey is based on the 71 percent of new and used car shoppers who used the Internet to shop for their vehicle.
** TV, radio, direct mail, magazine, outdoor ads, and write-in answers
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Polk & Co.. (February 15, 2011). Which media, if any, led you to the dealer you purchased from? [Graph]. In Statista. Retrieved September 27, 2024, from https://www.statista.com/statistics/200919/most-infuential-sources-leading-to-vehicle-purchase-in-the-us/
Polk & Co.. "Which media, if any, led you to the dealer you purchased from?." Chart. February 15, 2011. Statista. Accessed September 27, 2024. https://www.statista.com/statistics/200919/most-infuential-sources-leading-to-vehicle-purchase-in-the-us/
Polk & Co.. (2011). Which media, if any, led you to the dealer you purchased from?. Statista. Statista Inc.. Accessed: September 27, 2024. https://www.statista.com/statistics/200919/most-infuential-sources-leading-to-vehicle-purchase-in-the-us/
Polk & Co.. "Which Media, If Any, Led You to The Dealer You Purchased From?." Statista, Statista Inc., 15 Feb 2011, https://www.statista.com/statistics/200919/most-infuential-sources-leading-to-vehicle-purchase-in-the-us/
Polk & Co., Which media, if any, led you to the dealer you purchased from? Statista, https://www.statista.com/statistics/200919/most-infuential-sources-leading-to-vehicle-purchase-in-the-us/ (last visited September 27, 2024)
Which media, if any, led you to the dealer you purchased from? [Graph], Polk & Co., February 15, 2011. [Online]. Available: https://www.statista.com/statistics/200919/most-infuential-sources-leading-to-vehicle-purchase-in-the-us/