Leading Android app categories worldwide 2019

Published by Laura Ceci, Aug 25, 2023
This statistic gives information on the market reach of the most popular Android app categories worldwide as of September 2019. During the measured period, it was found that travel and local content apps had a 95.73 percent reach among global Android mobile users.

Market reach of the most popular Android app categories worldwide as of September 2019

CharacteristicPenetration rate among Android users
Tools 99.81%
Communication 99.39%
Business 99.33%
Video Players & Edit 96.63%
Travel & Local 95.7%
Social 95.02%
Productivity 91.67%
Music & Audio 88.38%
Entertainment 83.85%
News & Magazines 81.11%
Photography 75.77%
Books & Reference 70.74%
Lifestyle 65.67%
Showing entries 1 to 13 (60 entries in total)
Created with Highcharts 7.2.2Penetration rate among Android users99.81%99.81%99.39%99.39%99.33%99.33%96.63%96.63%95.7%95.7%95.02%95.02%91.67%91.67%88.38%88.38%83.85%83.85%81.11%81.11%75.77%75.77%70.74%70.74%65.67%65.67%61.62%61.62%58.86%58.86%56.5%56.5%55.08%55.08%35.79%35.79%34.19%34.19%32.46%32.46%30.83%30.83%30.44%30.44%29.28%29.28%25.75%25.75%23.17%23.17%19.49%19.49%18.67%18.67%15.65%15.65%15.35%15.35%14.95%14.95%14.82%14.82%13.62%13.62%13.61%13.61%13.19%13.19%10.39%10.39%8.18%8.18%8.11%8.11%7.84%7.84%7.39%7.39%6.47%6.47%6.2%6.2%5.74%5.74%5.38%5.38%5.19%5.19%5.13%5.13%3.95%3.95%3.87%3.87%3.71%3.71%3.39%3.39%2.37%2.37%2.23%2.23%2.06%2.06%2.03%2.03%1.69%1.69%1.43%1.43%1.04%1.04%0.91%0.91%0.57%0.57%0.52%0.52%0.48%0.48%ToolsCommunicationBusinessVideo Players & EditTravel & LocalSocialProductivityMusic & AudioEntertainmentNews & MagazinesPhotographyBooks & ReferenceLifestylePersonalizationGames - CasualGames - PuzzleGames - ArcadeShoppingGames - ActionWeatherGames - RacingSportsEducationFinanceHealth & FitnessMedia & VideoMaps & NavigationGames - StrategyGames - CardGames - BoardGames - AdventureGames - Action & AdventureGames - WordGames - SimulationGames - CasinoFood & DrinkGames - Role PlayingGames - TriviaGames - Brain GamesCreativityMedicalComicsGames - EducationalArt & DesignGames - Pretend PlayLibraries & DemoMusicHouse & HomeGames - Arcade & ActionDatingBeautyMusic & VideoAuto & VehiclesGames - Brain & PuzzleEventsTransportationFamilyGames - Sports GamesParentingGames - Cards & Casino
0%5%10%15%20%25%30%35%40%45%50%55%60%65%70%75%80%85%90%95%100%105%110%

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Release date

October 2019

Region

Worldwide

Survey time period

September 2019

Special properties

data based on a sample device count of 10,969 mobile devices

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Overview

5

User behavior

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Social media and dating

6

Music and video streaming

5

Comics and gaming

5

E-commerce

7

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