Largest internet display advertisers in the U.S. 2022

In 2022, Amazon invested approximately 447 million U.S. dollars in desktop internet display advertising. The company ranked as the leading spender within this category that year. Capital One Financial Corporation followed, having spent 153 million dollars on internet display ads.

Surging programmatic display ad spend in the U.S.

Digital display advertising promotes a product or a service through visual-based ads on websites, apps, or social media. In the second half of 2022, mobile app display advertising had a viewability of 84 percent in the United States. In the same period, 73 percent of desktop display ads were in view in the country. Consequently, as programmatic digital display advertising becomes more popular in the United States, its spending is also rising rapidly. By 2024, the amount of money spent on this type of digital advertising is expected to increase by just over 168 billion dollars.

Display advertising leads the digital ad market with rapid growth worldwide

In 2022, display advertising spending might increase, reaching nearly 290 billion dollars worldwide. The format is the leading recipient of digital ad spend. By 2024, expenditures on digital display ads, including online video and social media, are forecast to grow to just over 352 billion dollars.