Leading online retailers for Black Friday shopping in the U.S. 2017

Published by
Alexander Kunst,
Nov 30, 2020
This statistic displays the most popular websites for online shopping on Black Friday according to internet users in the United States. During the October 2017 survey, 55 percent of respondents stated that they were planning to visit Amazon on Black Friday.

Most popular e-retailers for online shopping on Black Friday according to internet users in the United States as of October 2017

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Release date

October 2017

Region

United States

Survey time period

October 11th to 20th, 2017

Number of respondents

1,025 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Original question: Which of these websites do you plan to visit for Black Friday shopping?
Multiple answers were possible.

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