The graph shows the share of consumers considering to purchase Chinese brands. In 2013, 29 percent of consumers in developed countries considered purchasing a Chinese brand.
Share of consumers considering to purchase Chinese brands in 2013, by country
According to the source, the statistic is based on results from the Millward Brown 2013 Going Global Study.
Ranked brands meet the following eligibility criteria: 1. Brand was created by a Mainland China enterprise. 2. Brand is owned by a publicly traded enterprise, 3. Brand reported positive earnings for the period covered by the ranking. 4. Financial institutions category includes only banks that derive at least 20 percent of their earnings from retail banking.
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Kantar Millward Brown. (December 3, 2013). Share of consumers considering to purchase Chinese brands in 2013, by country [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/200505/share-of-consumers-considering-to-purchase-chinese-brands-by-country/
Kantar Millward Brown. "Share of consumers considering to purchase Chinese brands in 2013, by country." Chart. December 3, 2013. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/200505/share-of-consumers-considering-to-purchase-chinese-brands-by-country/
Kantar Millward Brown. (2013). Share of consumers considering to purchase Chinese brands in 2013, by country. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/200505/share-of-consumers-considering-to-purchase-chinese-brands-by-country/
Kantar Millward Brown. "Share of Consumers Considering to Purchase Chinese Brands in 2013, by Country." Statista, Statista Inc., 3 Dec 2013, https://www.statista.com/statistics/200505/share-of-consumers-considering-to-purchase-chinese-brands-by-country/
Kantar Millward Brown, Share of consumers considering to purchase Chinese brands in 2013, by country Statista, https://www.statista.com/statistics/200505/share-of-consumers-considering-to-purchase-chinese-brands-by-country/ (last visited December 22, 2024)
Share of consumers considering to purchase Chinese brands in 2013, by country [Graph], Kantar Millward Brown, December 3, 2013. [Online]. Available: https://www.statista.com/statistics/200505/share-of-consumers-considering-to-purchase-chinese-brands-by-country/
