The statistic shows a ranking of insurance brands based on brand equity in 2011 in the United States, as rated by consumers. With a score of 52.4 out of 100, Guardian Life was ranked 6th.
Ranking of insurance brands in the United States in 2011, based on brand equity
* The graph shows the brands with the highest scores only. The original study included the following other brands: Aflac Insurance, Allstate Insurance Company, Farmers Insurance, Geico Auto Insurance, Liberty Mutual Insurance, MassMutual Insurance, Nationwide Insurance Company, Pacific Life Insurance, Progressive Auto Insurance, Transamerica Life Insurance Company, Travelers Insurance The EquiTrend® study evaluates measures including: Equity, Consumer Connection, Commitment, Brand Behavior, Brand Advocacy, and Trust. The keystone to the program is Equity, which provides an understanding of a brand's overall strength and is determined by a calculation of Familiarity, Quality, and Purchase Consideration. This year's EquiTrend study was conducted online among 25,099 U.S. consumers ages 15 and over between January 11 and 27, 2011. The total number of brands rated was 1,273. Each respondent was asked to rate a total of 60 randomly selected brands. Each brand received approximately 1,000 ratings. Data were weighted to be representative of the entire U.S. population of consumers ages 15 and over on the basis of age sex, education, race/ethnicity, region, and income, and data from respondents ages 18 and over were also weighted for their propensity to be online.
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Harris Interactive. (March 28, 2011). Ranking of insurance brands in the United States in 2011, based on brand equity [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/200050/brand-equity-of-insurance-brands-in-the-us/
Harris Interactive. "Ranking of insurance brands in the United States in 2011, based on brand equity." Chart. March 28, 2011. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/200050/brand-equity-of-insurance-brands-in-the-us/
Harris Interactive. (2011). Ranking of insurance brands in the United States in 2011, based on brand equity. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/200050/brand-equity-of-insurance-brands-in-the-us/
Harris Interactive. "Ranking of Insurance Brands in The United States in 2011, Based on Brand Equity." Statista, Statista Inc., 28 Mar 2011, https://www.statista.com/statistics/200050/brand-equity-of-insurance-brands-in-the-us/
Harris Interactive, Ranking of insurance brands in the United States in 2011, based on brand equity Statista, https://www.statista.com/statistics/200050/brand-equity-of-insurance-brands-in-the-us/ (last visited November 23, 2024)
Ranking of insurance brands in the United States in 2011, based on brand equity [Graph], Harris Interactive, March 28, 2011. [Online]. Available: https://www.statista.com/statistics/200050/brand-equity-of-insurance-brands-in-the-us/
