Brand equity of TV news brands in the United States in 2012

Published by Statista Research Department, Jul 26, 2012
The statistic shows a ranking of the brand equity of TV News brands in the United States in 2011 as rated by consumers. The Weather Channel received the highest rating with a score of 69.52 out of 100. The score fell from 73.4 out of 100 in 2011.

Ranking of TV news brands in the United States in 2012, by brand equity

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Source

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Release date

July 2012

Region

United States

Survey time period

Jan 31 to Feb 20, 2012

Number of respondents

n = 38,500

Age group

15 years and older

Method of interview

Online survey

Supplementary notes

Further information about the Harris Poll EquiTrend® can be found here.

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