This statistic shows leading movie studio brands in the United States in 2012, by brand equity as rated by consumers. DreamWorks Studios, headquartered in Universal City in California, received the most favorable ratings, with an equity score of 69.26.
Leading movie studio brands in the United States in 2012, by brand equity
Harris Poll EquiTrend is a leading Brand Equity Tracking study conducted by Harris Interactive that measures and compares brand health for more than 1,500 brands. The study was conducted online from January 31 through February 20, 2012 and analyzes the responses of over 38,500 U.S. consumers age 15 and older on key measures of brand health – including how well the public knows a brand, how positively they think of the brand and their consideration to do business with or donate to a brand. Each brand is rated 1,000 times among respondents who are familiar with the brand. Release date is approximate.
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Harris Interactive. (October 17, 2012). Leading movie studio brands in the United States in 2012, by brand equity [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/200036/brand-equity-of-movie-studio-brands-in-the-united-states/
Harris Interactive. "Leading movie studio brands in the United States in 2012, by brand equity." Chart. October 17, 2012. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/200036/brand-equity-of-movie-studio-brands-in-the-united-states/
Harris Interactive. (2012). Leading movie studio brands in the United States in 2012, by brand equity. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/200036/brand-equity-of-movie-studio-brands-in-the-united-states/
Harris Interactive. "Leading Movie Studio Brands in The United States in 2012, by Brand Equity." Statista, Statista Inc., 17 Oct 2012, https://www.statista.com/statistics/200036/brand-equity-of-movie-studio-brands-in-the-united-states/
Harris Interactive, Leading movie studio brands in the United States in 2012, by brand equity Statista, https://www.statista.com/statistics/200036/brand-equity-of-movie-studio-brands-in-the-united-states/ (last visited August 25, 2024)
Leading movie studio brands in the United States in 2012, by brand equity [Graph], Harris Interactive, October 17, 2012. [Online]. Available: https://www.statista.com/statistics/200036/brand-equity-of-movie-studio-brands-in-the-united-states/