This statistic shows a ranking of computer hardware brands by brand equity in the United States in 2012 as rated by consumers. Hewlett-Packard (HP) received the highest rating with a score of 65.06 out of 100.
Ranking of computer brands in the United States in 2012, by brand equity
The EquiTrend® study evaluates measures including: Equity, Consumer Connection, Commitment, Brand Behavior, Brand Advocacy, and Trust. The keystone to the program is Equity, which provides an understanding of a brand's overall strength and is determined by a calculation of Familiarity, Quality, and Purchase Consideration.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Harris Interactive. (April 26, 2012). Ranking of computer brands in the United States in 2012, by brand equity [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/200032/brand-equity-of-computer-hardware-brands-in-the-united-states/
Harris Interactive. "Ranking of computer brands in the United States in 2012, by brand equity." Chart. April 26, 2012. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/200032/brand-equity-of-computer-hardware-brands-in-the-united-states/
Harris Interactive. (2012). Ranking of computer brands in the United States in 2012, by brand equity. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/200032/brand-equity-of-computer-hardware-brands-in-the-united-states/
Harris Interactive. "Ranking of Computer Brands in The United States in 2012, by Brand Equity." Statista, Statista Inc., 26 Apr 2012, https://www.statista.com/statistics/200032/brand-equity-of-computer-hardware-brands-in-the-united-states/
Harris Interactive, Ranking of computer brands in the United States in 2012, by brand equity Statista, https://www.statista.com/statistics/200032/brand-equity-of-computer-hardware-brands-in-the-united-states/ (last visited December 22, 2024)
Ranking of computer brands in the United States in 2012, by brand equity [Graph], Harris Interactive, April 26, 2012. [Online]. Available: https://www.statista.com/statistics/200032/brand-equity-of-computer-hardware-brands-in-the-united-states/
