
Tiago Bianchi
Research expert covering internet & gaming in Latin America and Spain
Get in touch with us nowAs of September 2024, approximately 55.3 percent of Facebook users in Brazil were women, and 44.7 percent of them identified as male. It is expected that the platform will have up to 152 million users in 2026, thus reaching nearly 68.57 percent of the country's population, but then reduce its rate during the next years.
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Everything on "Social media usage in Brazil" in one document: edited and divided into chapters, including detailed references.
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Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation
Overview
Audiences and usage
Usage
Meta Platforms Inc.
Video platforms
Messaging apps
Social marketing and influence
Further related statistics
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.