Search ad spend growth in the U.S. 2020-2023

Published by Statista Research Department, Apr 18, 2024
In 2023, search advertising spending in the United States increased by four percent, from 84.4 billion to 88.8 billion U.S. dollars. Search is the most invested-in digital ad format in the U.S., with a market share of roughly 40 percent.

Change in search advertising spending in the United States from 2020 to 2023

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Release date

April 2024

Region

United States

Survey time period

2020 to 2023

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Statistics on " Search advertising in the United States "

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Spending

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Metrics

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Marketer perspectives

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Consumer attitudes

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