D. Tighe
Research expert covering consumer behavior, sporting goods retail, and the global toy industry.
Get in touch with us nowSales of Mattel worldwide 2018-2023, by region
This statistic shows the revenue of Mattel worldwide from 2017 to 2023, by region. In 2023, Mattel generated revenues of just over 330 million U.S. dollars in Asia Pacific.
The U.S. American company has offices and facilities in dozens of countries worldwide, including marketing and sales subsidiaries in Asia, Europe and Latin America. Its manufacturing plants are located in a number of places including China, Indonesia, and Mexico. In 2001, Mattel closed down its last manufacturing plant in the United States, which had been located in Murray, Kentucky.
Regardless of where the majority of goods are made, North America remains Mattel’s biggest and most important sales market. In 2023, Mattel generated some 3.2 billion U.S. dollars in the North American market alone. With 1.24 billion U.S. dollars, EMEA was the second-largest market for Mattel. Specifically, Mattel's top customers include Wal-Mart, Target, and Amazon.
Mattel
Mattel, founded in 1945 and headquartered in El Segundo, California, is a toy manufacturing company that produces and sells children’s toys such as dolls, action figures, games & puzzles, toy vehicles, and youth electronics. Among the brands that Mattel owns are Barbie, Hot Wheels, Fisher-Price, and Uno. In 2023, Mattel generated close to five and a half billion U.S. dollars in revenue, slightly behind Lego and some of its other competitors, which include Bandai Namco and Hasbro.The U.S. American company has offices and facilities in dozens of countries worldwide, including marketing and sales subsidiaries in Asia, Europe and Latin America. Its manufacturing plants are located in a number of places including China, Indonesia, and Mexico. In 2001, Mattel closed down its last manufacturing plant in the United States, which had been located in Murray, Kentucky.
Regardless of where the majority of goods are made, North America remains Mattel’s biggest and most important sales market. In 2023, Mattel generated some 3.2 billion U.S. dollars in the North American market alone. With 1.24 billion U.S. dollars, EMEA was the second-largest market for Mattel. Specifically, Mattel's top customers include Wal-Mart, Target, and Amazon.
