United States: leading department stores 2023, by sales
In 2023, Macy's was ranked as the leading department store in the United States, with sales amounting to about 23 billion U.S. dollars. Kohl's followed, with sales reaching over 16.5 billion. In October of 2024, U.S. department store sales reached 10.4 billion U.S. dollars.
Catering to the consumer
One of the reasons for Macy’s success is likely its high rates of consumer satisfaction. Brands like J.C. Penney were hardly competitive when it came to this metric, and even Kohl’s struggled to achieve above-average markings via the consumer satisfaction index. Interestingly, Macy’s index score was similar to Costco’s.
What kinds of offline purchases thrive?
The most common offline purchases as of September 2024 included grocery store and supermarket purchases, as well as clothing, apparel, and shoe stores. Different generations purchasing fashion items also varied by type of store. Superstores were liked the most by all generations, while purchasing clothes from department stores was particularly popular among the Boomer generation.
