This graph depicts the annual growth of advertising, sales promotion and sponsorship spending in North America from 2010 to 2017 and a forecast for 2018. In 2017, advertising spending grew by 2.2 percent. It is expected that it will grow by 3.4 percent in 2018.
Annual growth of advertising, sales promotion and sponsorship spending in North America from 2010 to 2018
includes sponsorships in the following categories: sports, entertainment,causes, arts, festivals, fairs and annual events, associations and membership organizations
Supplementary notes
* Forecast. Figures for periods prior to 2015 come from previous releases.
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IEG. (January 16, 2018). Annual growth of advertising, sales promotion and sponsorship spending in North America from 2010 to 2018 [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/196872/change-in-advertising-sales-promotion-sponsorship-since-2008/
IEG. "Annual growth of advertising, sales promotion and sponsorship spending in North America from 2010 to 2018." Chart. January 16, 2018. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/196872/change-in-advertising-sales-promotion-sponsorship-since-2008/
IEG. (2018). Annual growth of advertising, sales promotion and sponsorship spending in North America from 2010 to 2018. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/196872/change-in-advertising-sales-promotion-sponsorship-since-2008/
IEG. "Annual Growth of Advertising, Sales Promotion and Sponsorship Spending in North America from 2010 to 2018." Statista, Statista Inc., 16 Jan 2018, https://www.statista.com/statistics/196872/change-in-advertising-sales-promotion-sponsorship-since-2008/
IEG, Annual growth of advertising, sales promotion and sponsorship spending in North America from 2010 to 2018 Statista, https://www.statista.com/statistics/196872/change-in-advertising-sales-promotion-sponsorship-since-2008/ (last visited December 18, 2024)
Annual growth of advertising, sales promotion and sponsorship spending in North America from 2010 to 2018 [Graph], IEG, January 16, 2018. [Online]. Available: https://www.statista.com/statistics/196872/change-in-advertising-sales-promotion-sponsorship-since-2008/
