In the 2022/23 season, the Sacramento Kings generated 289 million U.S. dollars in revenue. This was an increase of around four percent from the previous season for the National Basketball Association franchise based in California’s state capital.
How do the Sacramento Kings generate income?
Making up nearly a quarter of the franchise’s revenue in the 2022/23 season were the Sacramento Kings’ gate receipts, which totaled 70 million U.S. dollars. This exceeded the NBA’s average share of revenue per team from ticket sales, which in the 2022/23 season was just over one-fifth. In terms of total revenue in the NBA, however, the Kings were one of the lowest-ranking teams in the league in 2022/23, generating less than half the figure recorded by the top-ranking Golden State Warriors.
Who sponsors the Sacramento Kings?
Alongside ticket sales, sponsorship revenue in the NBA also provides franchises with significant sources of income. In 2023 alone, the NBA generated 1.66 billion U.S. dollars from sponsorships. Some of the notable sponsors of the Sacramento Kings include Golden 1 Credit Union, which acquired naming rights for the Kings’ arena that opened in 2016, as well as Empress 1908 Gin and Dulce Vida Tequila. Partnerships with spirits companies, tequila brands in particular, have become widespread in the NBA in recent years; this has by no means been limited to franchises, nor has it been a one-way street, with players such as LeBron James and Anthony Davis having invested their own money into the tequila brand Lobos 1707.
Revenue of the Sacramento Kings from 2001/02 to 2022/23
(in million U.S. dollars)
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Forbes. (October 26, 2023). Revenue of the Sacramento Kings from 2001/02 to 2022/23 (in million U.S. dollars) [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/196768/revenue-of-the-sacramento-kings-since-2006/
Forbes. "Revenue of the Sacramento Kings from 2001/02 to 2022/23 (in million U.S. dollars)." Chart. October 26, 2023. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/196768/revenue-of-the-sacramento-kings-since-2006/
Forbes. (2023). Revenue of the Sacramento Kings from 2001/02 to 2022/23 (in million U.S. dollars). Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/196768/revenue-of-the-sacramento-kings-since-2006/
Forbes. "Revenue of The Sacramento Kings from 2001/02 to 2022/23 (in Million U.S. Dollars)." Statista, Statista Inc., 26 Oct 2023, https://www.statista.com/statistics/196768/revenue-of-the-sacramento-kings-since-2006/
Forbes, Revenue of the Sacramento Kings from 2001/02 to 2022/23 (in million U.S. dollars) Statista, https://www.statista.com/statistics/196768/revenue-of-the-sacramento-kings-since-2006/ (last visited November 23, 2024)
Revenue of the Sacramento Kings from 2001/02 to 2022/23 (in million U.S. dollars) [Graph], Forbes, October 26, 2023. [Online]. Available: https://www.statista.com/statistics/196768/revenue-of-the-sacramento-kings-since-2006/