Sacramento Kings revenue 2024

In the 2023/24 season, the Sacramento Kings generated 320 million U.S. dollars in revenue. This was an increase of around 11 percent from the previous season for the National Basketball Association franchise based in California’s state capital.

How do the Sacramento Kings generate income?

Making up roughly 21 percent of the franchise’s revenue in the 2023/24 season were the Sacramento Kings’ gate receipts, which totaled 66 million U.S. dollars. This was slightly below the NBA's average share of revenue per team from ticket sales, which in the 2023/24 season was just over 22 percent. In terms of teams with the highest revenue in the NBA, however, the Kings were one of the lowest-ranking teams in the league in 2023/24, generating less than half the figure recorded by the top-ranking Golden State Warriors.

Who sponsors the Sacramento Kings?

Alongside ticket sales, sponsorship revenue in the NBA also provides franchises with significant sources of income. In 2023 alone, the NBA generated roughly 1.66 billion U.S. dollars from sponsorships. Some of the notable sponsors of the Sacramento Kings include Golden 1 Credit Union, which acquired naming rights for the Kings’ arena that opened in 2016, as well as Empress 1908 Gin and Dulce Vida Tequila. Partnerships with spirits companies, tequila brands in particular, have become widespread in the NBA in recent years; this has by no means been limited to franchises, nor has it been a one-way street, with players such as LeBron James and Anthony Davis having invested their own money into the tequila brand Lobos 1707.

Revenue of the Sacramento Kings from 2001/02 to 2023/24 (in million U.S. dollars)

Characteristic	Revenue in million U.S. dollars
2023/24	320
2022/23	289
2021/22	279
2020/21	192
2019/20	245
2018/19	286
2017/18	263
2016/17	240
2015/16	164
2014/15	141
2013/14	125
2012/13	115
2011/12	96
2010/11	104
2009/10	103
2008/09	109
2007/08	117
2006/07	128
2005/06	126
2004/05	119
2003/04	118
2002/03	102
2001/02	102