This statistic presents the results of a survey among 5,298 U.S. marketing professionals in 2010. In the survey the respondents were asked to name the strategic instruments they were expecting to be less important in 2010 compared to 2009. 34 percent of the respondents expected their organisation to decrease their focus on newspapers in 2010.
Percentage of U.S. marketers expecting to decrease their organization’s focus in each area in 2010
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American Marketing Association, & Aquent. (August 12, 2010). Percentage of U.S. marketers expecting to decrease their organization’s focus in each area in 2010 [Graph]. In Statista. Retrieved December 05, 2024, from https://www.statista.com/statistics/196266/strategic-instruments-considered-less-importent-by-us-marketers/
American Marketing Association, und Aquent. "Percentage of U.S. marketers expecting to decrease their organization’s focus in each area in 2010." Chart. August 12, 2010. Statista. Accessed December 05, 2024. https://www.statista.com/statistics/196266/strategic-instruments-considered-less-importent-by-us-marketers/
American Marketing Association, Aquent. (2010). Percentage of U.S. marketers expecting to decrease their organization’s focus in each area in 2010. Statista. Statista Inc.. Accessed: December 05, 2024. https://www.statista.com/statistics/196266/strategic-instruments-considered-less-importent-by-us-marketers/
American Marketing Association, and Aquent. "Percentage of U.S. Marketers Expecting to Decrease Their Organization’s Focus in Each Area in 2010." Statista, Statista Inc., 12 Aug 2010, https://www.statista.com/statistics/196266/strategic-instruments-considered-less-importent-by-us-marketers/
American Marketing Association & Aquent, Percentage of U.S. marketers expecting to decrease their organization’s focus in each area in 2010 Statista, https://www.statista.com/statistics/196266/strategic-instruments-considered-less-importent-by-us-marketers/ (last visited December 05, 2024)
Percentage of U.S. marketers expecting to decrease their organization’s focus in each area in 2010 [Graph], American Marketing Association, & Aquent, August 12, 2010. [Online]. Available: https://www.statista.com/statistics/196266/strategic-instruments-considered-less-importent-by-us-marketers/
