Sales share of the leading shampoo brands in the U.S. 2019

OGX was the leading shampoo brand in the United States in 2019, accounting for approximately 5.1 percent of total market sales. With a sales volume of around 126 million U.S. dollars, OGX managed to outperform other leading shampoo brands like Garnier Whole Blends.

Shampoo sales in the U.S. are not cutting short

The shampoo industry is the largest and most profitable segment of the thriving U.S. haircare market. Most Americans use shampoo every day or at least several times per week. Contrary to many other grooming and beauty products, shampoo is used by both male and female customers. While being specifically marketed towards one group or the other, it is mainly fragrance and packaging that set shampoos for men and women apart.

What makes a shampoo brand popular?

Due to the vast amount of shampoos available at different price points, shampoo brands are competing for shelf space. In order to attract and maintain a loyal customer base, companies like L’Oréal are spending large sums of money on research and development (R&D). Shoppers choose their products depending on factors like price, the appeal of the packaging, and list of ingredients. As a growing number of consumers now actively look for natural haircare products, sulfate- and paraben-free shampoos are becoming increasingly popular.