Online giving - impact on annual revenue when switched to offline giving

Impact on revenue from original online donors when switched to offline giving in 2010, by gift level

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Source

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Release date

May 2011

Region

United States

Survey time period

June 2006 - December 2010

Number of respondents

28 major national nonprofit organizations

Method of interview

Online survey

Supplementary notes

Analysis restricted to single-donation donors, which make up 82 percent of annual donors.

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