In the digital age, every minute counts as billions of users engage with online platforms worldwide. The year 2024 saw an astounding 251.1 million emails sent, 138.9 million Reels played on Facebook and Instagram, and 5.9 million Google searches conducted every 60 seconds.
Social media's continued dominance
Social media platforms remain at the forefront of online interactions, with Facebook leading the pack at over three billion monthly active users. The broader Meta ecosystem, including Instagram and WhatsApp, further solidifies its position in the digital landscape. TikTok, a relative newcomer, has rapidly gained traction, generating 186 million downloads in the fourth quarter of 2024 alone.
Evolving digital consumption patterns
While traditional streaming services like Netflix continue to dominate, with 362,962 hours streamed every minute, the digital media landscape is experiencing shifts in user preferences. Netflix recorded over 300 million paid subscribers worldwide as of the fourth quarter of 2024.
Media usage in an internet minute as of December 2024
Per minute
Steps taken by Americans
1,151,176,000
Meeting minutes recorded on MSFT Teams
299,000,000
Emails sent
251,100,000
Reels played on Facebook and Instagram
138,900,000
USD spent by global Cyber week shoppers
43,600,000
Text messages sent
18,800,000
Searches on Google
5,900,000
YouTube videos watched
3,472,222
Snaps sent on Snapchat
3,300,000
Answers from Siri
1,041,666
Messages sent on Slack
1,040,000
Netflix hours streamed
362,962
Average USD spent on Doordash orders
126,763
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Social Media Today. (December 18, 2024). Media usage in an internet minute as of December 2024 [Graph]. In Statista. Retrieved May 14, 2025, from https://www.statista.com/statistics/195140/new-user-generated-content-uploaded-by-users-per-minute/
Social Media Today. "Media usage in an internet minute as of December 2024." Chart. December 18, 2024. Statista. Accessed May 14, 2025. https://www.statista.com/statistics/195140/new-user-generated-content-uploaded-by-users-per-minute/
Social Media Today. (2024). Media usage in an internet minute as of December 2024. Statista. Statista Inc.. Accessed: May 14, 2025. https://www.statista.com/statistics/195140/new-user-generated-content-uploaded-by-users-per-minute/
Social Media Today. "Media Usage in An Internet Minute as of December 2024." Statista, Statista Inc., 18 Dec 2024, https://www.statista.com/statistics/195140/new-user-generated-content-uploaded-by-users-per-minute/
Social Media Today, Media usage in an internet minute as of December 2024 Statista, https://www.statista.com/statistics/195140/new-user-generated-content-uploaded-by-users-per-minute/ (last visited May 14, 2025)
Media usage in an internet minute as of December 2024 [Graph], Social Media Today, December 18, 2024. [Online]. Available: https://www.statista.com/statistics/195140/new-user-generated-content-uploaded-by-users-per-minute/
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