The source forecast that digital advertising spending worldwide will surpass 442 billion U.S. dollars in 2024, up 6.5 percent from 415.5 billion dollars a year earlier. The figure was predicted to continue rising, reaching almost half a trillion dollars by 2026. The same study projected that the internet's share in global ad spend will exceed 60 percent in 2026.
Digital advertising expenditure worldwide from 2014 to 2026
(in billion U.S. dollars)
Characteristic
Spending in billion U.S. dollars
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Dentsu. (December 6, 2023). Digital advertising expenditure worldwide from 2014 to 2026 (in billion U.S. dollars) [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/273717/global-internet-advertising-expenditure/
Dentsu. "Digital advertising expenditure worldwide from 2014 to 2026 (in billion U.S. dollars)." Chart. December 6, 2023. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/273717/global-internet-advertising-expenditure/
Dentsu. (2023). Digital advertising expenditure worldwide from 2014 to 2026 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/273717/global-internet-advertising-expenditure/
Dentsu. "Digital Advertising Expenditure Worldwide from 2014 to 2026 (in Billion U.S. Dollars)." Statista, Statista Inc., 6 Dec 2023, https://www.statista.com/statistics/273717/global-internet-advertising-expenditure/
Dentsu, Digital advertising expenditure worldwide from 2014 to 2026 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/273717/global-internet-advertising-expenditure/ (last visited August 25, 2024)
Digital advertising expenditure worldwide from 2014 to 2026 (in billion U.S. dollars) [Graph], Dentsu, December 6, 2023. [Online]. Available: https://www.statista.com/statistics/273717/global-internet-advertising-expenditure/