American customer satisfaction index: athletic shoe companies 2010-2022

With an American customer satisfaction index score of 81 for its athletic shoes, Nike outranked adidas in 2022. The roles were in fact reversed in 2021 and have fluctuated several times over the years.

Nike puts its best foot forward

Nike is one of the most popular brands for sports shoes among consumers worldwide. In 2021, the company made nearly 15 billion U.S. dollars in North America by selling footwear alone. Apparel, which made up the second-largest segment, generated nearly six billion dollars on the continent. With the highest sales and the highest number of active Nike stores, the United States made up the largest North American market, specifically.

The U.S. sports and swimwear market

Most likely as a result of the coronavirus (COVID-19) pandemic, overall U.S. revenue numbers for the sports and swimwear market in 2020 stood at roughly 61 billion U.S. dollars, which was a decrease of more than three billion U.S. dollars compared to 2019. Despite this steep decline, the industry has bounced back in 2021 and 2022 and is set to exceed previous sales figures, reaching a projected 85 billion U.S. dollars in 2026. Each year, over half of the market’s revenue had been specifically generated through women’s sports and swimwear.