ACSI: quick service service restaurants US 2024

This statistic shows the American Customer Satisfaction Index (ACSI) scores for quick service restaurant chains in the United States in 2024. In that year the U.S. quick service restaurant Chick-fil-A received an ACSI score of 83.

How big is the U.S. QSR industry?

In 2023, consumer spending within the quick service restaurant (QSR) sector in the United States grew by nearly 30 billion U.S. dollars compared to the previous year. This marked a consecutive year-over-year increase since 2004, with notable declines in 2020 due to the impact of the coronavirus (COVID-19) pandemic. Additionally, there has been a rise in the number of QSR franchise establishments in the U.S. since 2020. In 2023, the number of such establishments increased by approximately 7 percent compared to 2020.

What are the most popular fast foods in the U.S.?

The most popular types of fast food ordered in the United States in 2023 were pizzas and burgers. It therefore comes as no surprise that some of the leading U.S. QSR restaurant chains worldwide offer these popular menu options to consumers. Some of the most notable U.S. burger and pizza fast food chains include McDonalds, Burger King, and Domino’s Pizza.

American Customer Satisfaction Index scores for leading quick service restaurant chains in the United States in 2024, by restaurant brand

Characteristic	ACSI score
Chick-fil-A	83
KFC	81
Starbucks	80
Arby's	80
Panera Bread	80
Culver's	80
Papa John's	79
Average	79
Dominos Pizza	79
Pizza Hut	79
Five Guys	78
Dunkin'	77
Panda Express	77
Burger King	77
Chipotle	77
Wendy's	76
Sonic (Inspire Brands)	76
Popeyes (RBI)	75
Little Caesars	75
Subway	74
Dairy Queen	74
Taco Bell	73
Jack in the Box	72
McDonald's	71
All others	83

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Release date

June 2024

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Region

United States

Survey time period

2023

Supplementary notes

The American Customer Satisfaction Index (ACSI) scores on a 0-100 scale at the national level with 100 being the highest and best possible score. The ACSI is an economic indicator based on modeling of customer evaluations of the quality of goods and services purchased in the United States and produced by both domestic and foreign firms with substantial U.S. market shares.

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