Reasons of U.S. converts to become Mormon in 2011

What is the main reason that you became Mormon?

CharacteristicShare of respondents
Mormonism is true 38%
Called by God 17%
Book of Mormon / Scripture 13%
Family reasons 12%
Missionaries 5%
Emphasis on family 5%
Other reasons 4%
Liked people 4%
Invite / example of someone 4%
Families bound eternally 3%
Don't know / refused 1%
Created with Highcharts 7.2.2Share of respondents38%38%17%17%13%13%12%12%5%5%5%5%4%4%4%4%4%4%3%3%1%1%Mormonism is trueCalled by GodBook of Mormon / ScriptureFamily reasonsMissionariesEmphasis on familyOther reasonsLiked peopleInvite / example of someoneFamilies bound eternallyDon't know / refused
0%2.5%5%7.5%10%12.5%15%17.5%20%22.5%25%27.5%30%32.5%35%37.5%40%42.5%
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Release date

January 2012

Region

United States

Survey time period

October 25 to November 16, 2011

Number of respondents

255 respondents

Age group

8-19 years

Special properties

Converts to Mormonism only

Method of interview

Computer-assisted telephone interviews (CATI)

Supplementary notes

Multiple answers were possible.

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