In 2023, the estimated franchise value of the Dallas Cowboys rose to nine billion U.S. dollars. This was the highest franchise value among teams in the National Football League (NFL) that year, and a stark increase from the team's value from 20 years prior, when the Cowboys brand had yet to break one billion U.S. dollars.
Dallas Cowboys franchise value from 2002 to 2023
(in million U.S. dollars)
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Forbes. (August 30, 2023). Dallas Cowboys franchise value from 2002 to 2023 (in million U.S. dollars) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/194460/franchise-value-of-the-dallas-cowboys-since-2006/
Forbes. "Dallas Cowboys franchise value from 2002 to 2023 (in million U.S. dollars)." Chart. August 30, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/194460/franchise-value-of-the-dallas-cowboys-since-2006/
Forbes. (2023). Dallas Cowboys franchise value from 2002 to 2023 (in million U.S. dollars). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/194460/franchise-value-of-the-dallas-cowboys-since-2006/
Forbes. "Dallas Cowboys Franchise Value from 2002 to 2023 (in Million U.S. Dollars)." Statista, Statista Inc., 30 Aug 2023, https://www.statista.com/statistics/194460/franchise-value-of-the-dallas-cowboys-since-2006/
Forbes, Dallas Cowboys franchise value from 2002 to 2023 (in million U.S. dollars) Statista, https://www.statista.com/statistics/194460/franchise-value-of-the-dallas-cowboys-since-2006/ (last visited July 22, 2024)
Dallas Cowboys franchise value from 2002 to 2023 (in million U.S. dollars) [Graph], Forbes, August 30, 2023. [Online]. Available: https://www.statista.com/statistics/194460/franchise-value-of-the-dallas-cowboys-since-2006/