Franchise value of the Dallas Cowboys (NFL) 2002-2024

Published by
Christina Gough,
Sep 13, 2024

In 2024, the estimated franchise value of the Dallas Cowboys rose to over ten billion U.S. dollars. This was the highest franchise value among teams in the National Football League (NFL) that year, and a stark increase from the team's value from 20 years prior, when the Cowboys brand had yet to break one billion U.S. dollars.

Dallas Cowboys franchise value from 2002 to 2024 (in million U.S. dollars)

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Release date

August 2024

Region

United States

Survey time period

2002 to 2024

Supplementary notes

Value of team based on current stadium deal (unless new stadium is pending) without deduction for debt (other than stadium debt).

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