Average amount spent on toys per child worldwide in 2019, by region

This graph depicts the average amount spent on toys per child in 2019, by region. In North America, the average amount spent on toys per child was 300 U.S. dollars in 2019.

Expenditures for toys & games

The global toy market had an estimated size of more than 90 billion U.S. dollars in 2019. Historically, North America is the largest toy market in the world.

Most of the goods sold in the U.S. toys and games market are imports. In 2019 alone, the value of toys and games imported to the U.S. amounted to more than 20 billion U.S. dollars. About 85 percent of all toys imported to the U.S. are from China. The value of toy and games exported from the United States pales in comparison to that of China—in 2018, the customs value of all toys and games products exported from the United States amounted to around 2.77 billion U.S. dollars.