This statistic shows the responses to a survey about online and social media tools used in companies amongst C-suite executives in Canada as of June 2014. During the reported period, 23 percent of executives stated that a benefit of social media versus traditional media for companies was the ability to target specific groups.
Benefits of social media versus traditional media for companies in Canada as of June 2014
Characteristic
Share of respondents
Can target specific groups
23%
Access to broader market/client base
22%
Frequent, speedy, convenient, real time updates
21%
Exposure, reputation, brand visibility
12%
Less costly, no upfront investment
8%
Interactive, can receive feedback
7%
Direct link to consumer base
5%
Don't know
8%
No response
10%
Created with Highcharts 7.2.2Share of respondents23%23%22%22%21%21%12%12%8%8%7%7%5%5%8%8%10%10%Can target specific groupsAccess to broader market/client baseFrequent, speedy, convenient, real time updatesExposure, reputation, brand visibilityLess costly, no upfront investmentInteractive, can receive feedbackDirect link to consumer baseDon't knowNo response
0%2%4%6%8%10%12%14%16%18%20%22%24%26%
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ROB 1,000 companies - Globe and Mail's Report on Business top 1,000 profitable businesses in Canada
Numbers may not equal 100 percent as a result of rounding
Comments mentioned by less than 6%: No/little benefit, Access to hiring/talent pool, Other
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The Gandalf Group. (June 24, 2014). Benefits of social media versus traditional media for companies in Canada as of June 2014 [Graph]. In Statista. Retrieved February 17, 2025, from https://www.statista.com/statistics/435602/social-media-benefits-canada/
The Gandalf Group. "Benefits of social media versus traditional media for companies in Canada as of June 2014." Chart. June 24, 2014. Statista. Accessed February 17, 2025. https://www.statista.com/statistics/435602/social-media-benefits-canada/
The Gandalf Group. (2014). Benefits of social media versus traditional media for companies in Canada as of June 2014. Statista. Statista Inc.. Accessed: February 17, 2025. https://www.statista.com/statistics/435602/social-media-benefits-canada/
The Gandalf Group. "Benefits of Social Media versus Traditional Media for Companies in Canada as of June 2014." Statista, Statista Inc., 24 Jun 2014, https://www.statista.com/statistics/435602/social-media-benefits-canada/
The Gandalf Group, Benefits of social media versus traditional media for companies in Canada as of June 2014 Statista, https://www.statista.com/statistics/435602/social-media-benefits-canada/ (last visited February 17, 2025)
Benefits of social media versus traditional media for companies in Canada as of June 2014 [Graph], The Gandalf Group, June 24, 2014. [Online]. Available: https://www.statista.com/statistics/435602/social-media-benefits-canada/
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