Revenue of National Football League (NFL) teams 2023
In 2023, the Dallas Cowboys were the only NFL franchise to report revenue of over one billion U.S. dollars. In that year, America's Team generated revenue of 1.2 billion U.S. dollars. Meanwhile, the Detroit Lions generated less than half that amount.
The Dallas Cowboys
As well as being the NFL franchise with the highest revenue, the Dallas Cowboys was also the most valuable NFL franchise. As of August 2024, the franchise was valued at 10.1 billion U.S. dollars. This success off the pitch, however, has not translated to on-field success in recent years. Despite winning an impressive five Super Bowl titles, the last of these was back in 1995. While the Cowboys made it to the playoffs in the 2022 season, they lost out to the San Francisco 49ers in the divisional round.
NFL revenue streams
Sponsorships, media, partnerships, ticket and concession sales are some of the most important revenue streams for the NFL. In 2023, the revenue of all 32 NFL teams totaled 20.24 billion U.S. dollars, the highest figure to-date. Meanwhile, NFL league and team sponsorship generated 1.88 billion U.S. dollars that same year. Some of the main sponsors for the league include Verizon, Pepsi, and Nike.
