Social gaming platform Zynga reported 40 million daily active users via mobile in the first quarter of 2022, up from 37 million mobile DAU in the previous quarter. The company shifted to mobile-only audience metrics due to the decrease in relevance of web-based games.
Average daily active users (DAU) of Zynga mobile games from 4th quarter 2012 to 1st quarter 2022
(in millions)
Characteristic
Average daily active users in millions
2022 Q1
40
2021 Q4
37
2021 Q3
38
2021 Q2
41
2021 Q1
38
2020 Q4
36
2020 Q3
31
2020 Q2
22
2020 Q1
21
2019 Q4
20
2019 Q3
20
2019 Q2
21
2019 Q1
22
2018 Q4
21
2018 Q3
20
2018 Q2
21
2018 Q1
23
2017 Q4
22
2017 Q3
21
2017 Q2
21
2017 Q1
21
2016 Q4
18
2016 Q3
18
2016 Q2
18
2016 Q1
19
2015 Q4
18
2015 Q3
19
2015 Q2
21
2015 Q1
25
2014 Q4
24
2014 Q3
26
2014 Q2
29
2014 Q1
28
2013 Q4
27
2013 Q3
30
2013 Q2
39
2013 Q1
52
2012 Q4
56
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Daily active users are defined as the number of individuals who played one of Zynga's games during a particular day. Under this metric, an individual who plays two different games on the same day is counted as two daily active users. Similarly, an individual who plays the same game on two different platforms (e.g. web and mobile) or on two different social networks on the same day would be counted as two. Average daily active users for a particular period is the average of the DAUs for each day during that period. Figures for quarters prior to Q1 2022 come from previous quarterly reports. Zynga was acquired by Take-Two Interactive in January 2022 and the transaction was completed in May 2022. Individual company reporting for Zynga metrics has been discontinued.
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Zynga. (May 9, 2022). Average daily active users (DAU) of Zynga mobile games from 4th quarter 2012 to 1st quarter 2022 (in millions) [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/193422/daily-active-users-of-zynga/
Zynga. "Average daily active users (DAU) of Zynga mobile games from 4th quarter 2012 to 1st quarter 2022 (in millions)." Chart. May 9, 2022. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/193422/daily-active-users-of-zynga/
Zynga. (2022). Average daily active users (DAU) of Zynga mobile games from 4th quarter 2012 to 1st quarter 2022 (in millions). Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/193422/daily-active-users-of-zynga/
Zynga. "Average Daily Active Users (Dau) of Zynga Mobile Games from 4th Quarter 2012 to 1st Quarter 2022 (in Millions)." Statista, Statista Inc., 9 May 2022, https://www.statista.com/statistics/193422/daily-active-users-of-zynga/
Zynga, Average daily active users (DAU) of Zynga mobile games from 4th quarter 2012 to 1st quarter 2022 (in millions) Statista, https://www.statista.com/statistics/193422/daily-active-users-of-zynga/ (last visited November 21, 2024)
Average daily active users (DAU) of Zynga mobile games from 4th quarter 2012 to 1st quarter 2022 (in millions) [Graph], Zynga, May 9, 2022. [Online]. Available: https://www.statista.com/statistics/193422/daily-active-users-of-zynga/