This statistic shows data on the barriers to digital marketing success among small and medium businesses worldwide as of December 2016. During a survey, 45 percent of responding marketing influencers from businesses with fewer than 500 employees stated that obtaining adequate budget was one of the most significant barriers to the success of a digital marketing plan.
What are the most significant barriers to the success of a digital marketing plan?
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Act-On. (January 15, 2017). What are the most significant barriers to the success of a digital marketing plan? [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/193116/metrics-used-by-us-marketers-to-measure-interactive-marketing-success/
Act-On. "What are the most significant barriers to the success of a digital marketing plan?." Chart. January 15, 2017. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/193116/metrics-used-by-us-marketers-to-measure-interactive-marketing-success/
Act-On. (2017). What are the most significant barriers to the success of a digital marketing plan?. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/193116/metrics-used-by-us-marketers-to-measure-interactive-marketing-success/
Act-On. "What Are The Most Significant Barriers to The Success of a Digital Marketing Plan?." Statista, Statista Inc., 15 Jan 2017, https://www.statista.com/statistics/193116/metrics-used-by-us-marketers-to-measure-interactive-marketing-success/
Act-On, What are the most significant barriers to the success of a digital marketing plan? Statista, https://www.statista.com/statistics/193116/metrics-used-by-us-marketers-to-measure-interactive-marketing-success/ (last visited November 22, 2024)
What are the most significant barriers to the success of a digital marketing plan? [Graph], Act-On, January 15, 2017. [Online]. Available: https://www.statista.com/statistics/193116/metrics-used-by-us-marketers-to-measure-interactive-marketing-success/