Adoption of social media advertising 2016, by platform

Published by Statista Research Department, Jan 6, 2023
The statistic shows data on the adoption of social media advertising worldwide as of late 2016, by platform and marketer's type. During a survey, 34 percent of marketers working mainly with business clients stated their organizations used YouTube ads.

Leading paid social properties used for promotion and advertising worldwide in 2016

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Source

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Release date

March 2017

Region

Worldwide

Survey time period

late 2016

Number of respondents

nearly 500 in-house and agency marketers

Supplementary notes

Question: Which of the following social properties do you pay to advertise/promote on?
The methodology information comes from this article.

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Overview

8

Marketing usage

7

Engagement rates

6

Competitors

5

Audience

6

Further related statistics

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Topics

Social media advertising and marketing worldwideSocial mediaBrands on social mediaFacebook advertising and marketingX (formerly Twitter) advertising and marketing
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