Adoption of social media advertising 2016, by platform

Published by Statista Research Department, Dec 10, 2024
The statistic shows data on the adoption of social media advertising worldwide as of late 2016, by platform and marketer's type. During a survey, 34 percent of marketers working mainly with business clients stated their organizations used YouTube ads.

Leading paid social properties used for promotion and advertising worldwide in 2016

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Source

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Release date

March 2017

Region

Worldwide

Survey time period

late 2016

Number of respondents

nearly 500 in-house and agency marketers

Supplementary notes

Question: Which of the following social properties do you pay to advertise/promote on?
The methodology information comes from this article.

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Overview

6

Marketing usage

7

Engagement rates

6

Competitors

5

Audience

6

Further related statistics

6

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Statistics

Topics

Social media advertising and marketing worldwideSocial mediaBrands on social mediaFacebook advertising and marketingX (formerly Twitter) advertising and marketing
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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For single users
$199 USD
per month, billed annually 1
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  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
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