New York Times Company's revenue 2008-2023, by source

In 2023, The New York Times Company generated over 505 million U.S. dollars in advertising revenue, marking a small drop from the previous but also a clear improvement from the lower results in 2020 and 2021. Meanwhile, The NYT’s subscription revenue continued to grow and surpassed 1.6 billion U.S. dollars for the first time in 2023.

The New York Times print circulation

According to the company’s financial reports, the average paid weekday print circulation of The New York Times remained above 340 thousand in 2021. A separate report ranked The NYT among the leading newspapers in the United States in terms of weekday print circulation, with more than double that of The Los Angeles Times or The Washington Post.

Whilst it is true that The NYT still has considerably more print copies in circulation than other papers, the figures are not what they once were. Back in 2000, The New York Times had an average weekday print circulation of over 1.1 million, and even in 2015, the number was still above 600 thousand. Further annual decreases can be expected as online news content, paid or otherwise, now takes precedence over printed publications.

Digital readership

The New York Times’ digital subscribers hit the five million mark in the final quarter of 2020, up by around 1,500 from the end of 2019. The company did, however, see a drop in its satisfaction rating between 2019 and 2020. Consumer satisfaction with online news brands generally fell in that time period, but The NYT saw the biggest decrease, losing six points year over year.