In 2023, the Interpublic Group of Companies, Inc. (IPG) generated almost 10.89 billion U.S. dollars in revenue, of which nearly 4.4 billion dollars (or approximately 40 percent) came from its Media, Data, and Engagement Solutions segment, also known as MD&E. Meanwhile, the Integrated Advertising and Creativity Led Solutions (IA&C) division generated slightly over four billion dollars in revenue.
Revenue of the Interpublic Group from 2020 to 2023, by operating segment
(in million U.S. dollars)
MD&E (Media, Data, and Engagement Solutions) comprises IPG Mediabrands, Acxiom, Kinesso, and digital and commerce specialist agencies, including MRM, R/GA, and Huge.
IA&C (Integrated Advertising and Creativity Led Solutions) comprises global networks and agencies providing a broad range of services, such as McCann Worldgroup, IPG Health, MullenLowe Group, Foote, Cone & Belding (or FCB), and the holding's domestic integrated agencies.
SC&E (Specialized Communications and Experiential Solutions) comprises agencies providing marketing services, such as Weber Shandwick and Golin, as well as sports, entertainment, and experiential agencies, and DXTRA Health.
Figures have been rounded.
Data preceding 2021 was retrieved from earlier reports.
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IPG. (February 20, 2024). Revenue of the Interpublic Group from 2020 to 2023, by operating segment (in million U.S. dollars) [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/192686/revenue-of-the-interpublic-group-by-operating-segment-since-2008/
IPG. "Revenue of the Interpublic Group from 2020 to 2023, by operating segment (in million U.S. dollars)." Chart. February 20, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/192686/revenue-of-the-interpublic-group-by-operating-segment-since-2008/
IPG. (2024). Revenue of the Interpublic Group from 2020 to 2023, by operating segment (in million U.S. dollars). Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/192686/revenue-of-the-interpublic-group-by-operating-segment-since-2008/
IPG. "Revenue of The Interpublic Group from 2020 to 2023, by Operating Segment (in Million U.S. Dollars)." Statista, Statista Inc., 20 Feb 2024, https://www.statista.com/statistics/192686/revenue-of-the-interpublic-group-by-operating-segment-since-2008/
IPG, Revenue of the Interpublic Group from 2020 to 2023, by operating segment (in million U.S. dollars) Statista, https://www.statista.com/statistics/192686/revenue-of-the-interpublic-group-by-operating-segment-since-2008/ (last visited November 21, 2024)
Revenue of the Interpublic Group from 2020 to 2023, by operating segment (in million U.S. dollars) [Graph], IPG, February 20, 2024. [Online]. Available: https://www.statista.com/statistics/192686/revenue-of-the-interpublic-group-by-operating-segment-since-2008/
