D. Petruzzi
Research expert covering Cosmetics, Personal Care, Health & Hygiene industries.
Get in touch with us nowU.S. toothpaste sales via different sales channels 2011/2012
The statistic depicts toothpaste sales via different sales channels in the United States in 2011/2012. In that year, toothpaste sales via drug outlets in the United States amounted to USD 517.2 million. Total toothpaste sales in the United States amounted to about USD 1.6 billion in 2011/2012.
Toothpaste sales
A paste or gel dentifrice, toothpaste is an accessory used to help clean, maintain and prevent tooth and gum disease. In 2011/12, the majority of toothpaste sales throughout the United States were made at food outlets; approximately 725 USD million which works out to a little over 45 percent of the countries total toothpaste sales (USD 1.6 billion). Keep in mind that these figures were calculated by the SymphonyIRI Group through US food, drug and mass merchandise outlets (excluding Walmart) for the 52 weeks ended August 7, 2011.
In 2012, toothpaste was the seventh ranked health and beauty care product category throughout retail outlets in the United States, generating sales of approximately USD 1.61 million; an increase of 0.2 percent from the previous fiscal year.
Procter & Gamble is the biggest toothpaste vendor in the United States. The company owns the toothpaste brand Crest which generates most of its revenue regarding this product type. In 2012, Procter & Gamble spent USD 192 million on advertising in the United States for this brand alone; ranking it in the top ten amongst personal care brands with the largest advertising expenditure throughout the country.
Toothpaste sales
A paste or gel dentifrice, toothpaste is an accessory used to help clean, maintain and prevent tooth and gum disease. In 2011/12, the majority of toothpaste sales throughout the United States were made at food outlets; approximately 725 USD million which works out to a little over 45 percent of the countries total toothpaste sales (USD 1.6 billion). Keep in mind that these figures were calculated by the SymphonyIRI Group through US food, drug and mass merchandise outlets (excluding Walmart) for the 52 weeks ended August 7, 2011.
In 2012, toothpaste was the seventh ranked health and beauty care product category throughout retail outlets in the United States, generating sales of approximately USD 1.61 million; an increase of 0.2 percent from the previous fiscal year.
Procter & Gamble is the biggest toothpaste vendor in the United States. The company owns the toothpaste brand Crest which generates most of its revenue regarding this product type. In 2012, Procter & Gamble spent USD 192 million on advertising in the United States for this brand alone; ranking it in the top ten amongst personal care brands with the largest advertising expenditure throughout the country.
