U.S. skin care product retail sales 2020-2023

According to the most recently available data, U.S. multi-outlets generated nearly 5.5 billion U.S. dollars through skincare product sales in the 52 weeks ended December 31, 2023, reaching a peak when compared to the previous years.

Purchasing behavior and consumer preferences in the U.S.

In-store shopping and e-commerce were two of the most profitable sales channels for skincare products in the United States as of 2022. They offer not only a great selection of products from established brands but also many private label cosmetics at an affordable price - and this combination of convenience and affordability is paying off.

Skincare is taking over the global beauty industry

The global skincare industry is growing at a rapid pace. This increase in demand for skincare products stems from a major image change that the entire skincare segment has undergone in recent years. In the last few years, consumers started to invest more in anti-aging and anti-wrinkle products.