In 2019, Unilever spent 1.36 billion U.S. dollars on advertising its products in the United States, fairly in line with previous year's promotional investments. Since 2014 the company has been maintaining the ad budget at the level of 1.3 billion U.S. dollars, only slightly increasing it by 10 to 20 thousand dollars.
Unilever's advertising spending in the United States from 2009 to 2019
(in billion U.S. dollars)
The figures include measured-media advertising spending and unmeasured spending. Measured media is based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media.
Figures have been rounded.
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Advertising Age. (July 13, 2020). Unilever's advertising spending in the United States from 2009 to 2019 (in billion U.S. dollars) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/192281/us-ad-spending-of-unilever/
Advertising Age. "Unilever's advertising spending in the United States from 2009 to 2019 (in billion U.S. dollars)." Chart. July 13, 2020. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/192281/us-ad-spending-of-unilever/
Advertising Age. (2020). Unilever's advertising spending in the United States from 2009 to 2019 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/192281/us-ad-spending-of-unilever/
Advertising Age. "Unilever's Advertising Spending in The United States from 2009 to 2019 (in Billion U.S. Dollars)." Statista, Statista Inc., 13 Jul 2020, https://www.statista.com/statistics/192281/us-ad-spending-of-unilever/
Advertising Age, Unilever's advertising spending in the United States from 2009 to 2019 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/192281/us-ad-spending-of-unilever/ (last visited December 22, 2024)
Unilever's advertising spending in the United States from 2009 to 2019 (in billion U.S. dollars) [Graph], Advertising Age, July 13, 2020. [Online]. Available: https://www.statista.com/statistics/192281/us-ad-spending-of-unilever/
