This statistic contains a breakdown of the advertising expenditure of the U.S. government in 2013. The U.S. Government spent 56.4 million U.S. dollars on internet advertising in the U.S.
Advertising - additional information
The range of advertisements has increased in the past several years dramatically, especially with more ways to reach consumers. Whether it is through smartphones or online streaming services, companies have a higher chance of profiting from advertisements and thus are more likely to pay more money more often in order to put an advertisement out on the market. Therefore, the advertising market has slowly been growing year over year, with a continued increase in advertising spending. In 2013, global advertising spending grew by approximately four percent and is expected to grow to roughly six percent by 2016.
Additionally, the surging use of technology has also slowly made digital advertisements more enticing than advertisements in newspapers or on posters. Digital advertising spending worldwide was an estimated 119.8 billion U.S. dollars in 2013, a figure that is expected to continue to increase every year, even reaching almost double its value in 2018.
The types of brands that are advertised are also rather obvious. In the United States in 2013, by far the most advertised brand was AT&T, a cellular company, with over 1.8 billion U.S. dollars spent on advertising. Following AT&T is Verizon, also a cellular company. All other brands are typically related to automobiles, consumer technology (such as phones) and wholesale stores.
Advertising spending of the U.S. government in 2013, by medium
(in million U.S. dollars)
Characteristic
Advertising spending in million U.S. dollars
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
The figures includes measured-media advertising spending (source: Kantar Media) and unmeasured spending (estimated by Advertising Age). Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are Ad Age DataCenter estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Advertising Age. (June 23, 2014). Advertising spending of the U.S. government in 2013, by medium (in million U.S. dollars) [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/192210/us-ad-spending-of-the-us-government/
Advertising Age. "Advertising spending of the U.S. government in 2013, by medium (in million U.S. dollars) ." Chart. June 23, 2014. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/192210/us-ad-spending-of-the-us-government/
Advertising Age. (2014). Advertising spending of the U.S. government in 2013, by medium (in million U.S. dollars) . Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/192210/us-ad-spending-of-the-us-government/
Advertising Age. "Advertising Spending of The U.S. Government in 2013, by Medium (in Million U.S. Dollars) ." Statista, Statista Inc., 23 Jun 2014, https://www.statista.com/statistics/192210/us-ad-spending-of-the-us-government/
Advertising Age, Advertising spending of the U.S. government in 2013, by medium (in million U.S. dollars) Statista, https://www.statista.com/statistics/192210/us-ad-spending-of-the-us-government/ (last visited August 25, 2024)
Advertising spending of the U.S. government in 2013, by medium (in million U.S. dollars) [Graph], Advertising Age, June 23, 2014. [Online]. Available: https://www.statista.com/statistics/192210/us-ad-spending-of-the-us-government/