Anheuser-Busch InBev (AB InBev) has been fairly consistent in their promotional spending. In 2019, the company spent 1.53 billion U.S. dollars on advertising in the U.S., keeping expenditures flat compared to previous year only slightly less than in 2017, when the beverage manufacturer representing well-known brands like Corona, Budweiser and Stella Artois to name a few, invested 1.54 billion U.S. dollars in U.S. media.
Anheuser-Busch InBev’s operations highlights
Anheuser-Busch outranked seven leading beer manufacturers in sales profits by close to 30 percent in 2019, reaching sales of more than 54 billion U.S. dollars that year. Its global brands - Budweiser and Corona were the main growth engine for the company. In 2018, Budweiser had an extensive ad campaign during the 2018 FIFA World Cup Russia, and Corona’s expanded its music festival - SunSets to countries like Italy, Dubai & Australia, all in effort to market the products to more international consumers. What is more, AB InBev invests quite a bit in advertising during sports events in the United States. It is the leader in ad expenses on Super Bowl commercials, and has been know to sponsor basketball championships as well.
Anheuser-Busch InBev's advertising spending in the United States from 2009 to 2019
(in billion U.S. dollars)
The figures include measured-media advertising spending and unmeasured spending. Measured media is based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media.
Figures have been rounded.
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Advertising Age. (July 13, 2020). Anheuser-Busch InBev's advertising spending in the United States from 2009 to 2019 (in billion U.S. dollars) [Graph]. In Statista. Retrieved December 31, 2024, from https://www.statista.com/statistics/192158/us-ad-spending-of-anheuser-busch-inbev/
Advertising Age. "Anheuser-Busch InBev's advertising spending in the United States from 2009 to 2019 (in billion U.S. dollars) ." Chart. July 13, 2020. Statista. Accessed December 31, 2024. https://www.statista.com/statistics/192158/us-ad-spending-of-anheuser-busch-inbev/
Advertising Age. (2020). Anheuser-Busch InBev's advertising spending in the United States from 2009 to 2019 (in billion U.S. dollars) . Statista. Statista Inc.. Accessed: December 31, 2024. https://www.statista.com/statistics/192158/us-ad-spending-of-anheuser-busch-inbev/
Advertising Age. "Anheuser-busch Inbev's Advertising Spending in The United States from 2009 to 2019 (in Billion U.S. Dollars) ." Statista, Statista Inc., 13 Jul 2020, https://www.statista.com/statistics/192158/us-ad-spending-of-anheuser-busch-inbev/
Advertising Age, Anheuser-Busch InBev's advertising spending in the United States from 2009 to 2019 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/192158/us-ad-spending-of-anheuser-busch-inbev/ (last visited December 31, 2024)
Anheuser-Busch InBev's advertising spending in the United States from 2009 to 2019 (in billion U.S. dollars) [Graph], Advertising Age, July 13, 2020. [Online]. Available: https://www.statista.com/statistics/192158/us-ad-spending-of-anheuser-busch-inbev/
