Target Corporation: ad spend in the U.S. 2009-2022

The retailing company Target invested 1.5 billion U.S. dollars in advertising in the United States in 2022, keeping its ad spending stable from the previous two years. Likewise, Target net advertising costs worldwide remained at 1.5 billion U.S. dollars in 2022. That same year, the company recorded a peak in revenue in the U.S., reaching 109 billion U.S. dollars.

Who are Target’s competitors on the advertising market?

  In a ranking of leading retailers in the U.S. based on their advertising expenditures, Target placed fourth, behind Amazon, Walmart, and LVMH. With Amazon’s business model being another beast entirely, Walmart has been Target’s closest competitor. Between 2015 and 2022, Walmart’s ad spending was roughly 40 to 50 percent higher than that of Target in the same period.

Target: one of the most advertised brands in the U.S.

Target ranked among the most advertised brands in the U.S. in 2022, in a list which includes other retailers, such as Amazon and Walmart, and also brands like GEICO and Apple. Headquartered in Minneapolis, Minnesota, Target reaches mostly a younger audience. In 2023, roughly four out of 10 Target costumers were aged between 18 and 29 years.