The timeline presents data on Sears Holdings Corporation's advertising spending in the United States from 2009 to 2017. The retailer invested approximately 415 million U.S. dollars in advertising in the United States in 2017. The company's global revenues amounted to 16.7 billion U.S. dollars that year. The corporation owns the Sears brand and the Kmart brand.
Sears Holdings Corporation's advertising spending in the United States from 2009 to 2017
(in billion U.S. dollars)
The figures includes measured-media advertising spending (source: Kantar Media) and unmeasured spending (estimated by Advertising Age). Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are Ad Age DataCenter estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology. Figures for the period 2009 to 2013 come from earlier AdAge publications. Figures have been rounded.
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Advertising Age. (June 25, 2018). Sears Holdings Corporation's advertising spending in the United States from 2009 to 2017 (in billion U.S. dollars) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/192133/us-ad-spending-of-the-sears-holdings-corporation/
Advertising Age. "Sears Holdings Corporation's advertising spending in the United States from 2009 to 2017 (in billion U.S. dollars)." Chart. June 25, 2018. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/192133/us-ad-spending-of-the-sears-holdings-corporation/
Advertising Age. (2018). Sears Holdings Corporation's advertising spending in the United States from 2009 to 2017 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/192133/us-ad-spending-of-the-sears-holdings-corporation/
Advertising Age. "Sears Holdings Corporation's Advertising Spending in The United States from 2009 to 2017 (in Billion U.S. Dollars)." Statista, Statista Inc., 25 Jun 2018, https://www.statista.com/statistics/192133/us-ad-spending-of-the-sears-holdings-corporation/
Advertising Age, Sears Holdings Corporation's advertising spending in the United States from 2009 to 2017 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/192133/us-ad-spending-of-the-sears-holdings-corporation/ (last visited December 22, 2024)
Sears Holdings Corporation's advertising spending in the United States from 2009 to 2017 (in billion U.S. dollars) [Graph], Advertising Age, June 25, 2018. [Online]. Available: https://www.statista.com/statistics/192133/us-ad-spending-of-the-sears-holdings-corporation/
