The timeline presents data on Comcast's advertising spending in the United States from 2009 to 2015. The mass media and communications company invested 2.99 billion U.S. dollars in advertising in the United States in 2012.
Comcast's advertising spending in the United States from 2009 to 2015
(in billion U.S. dollars)
The figures includes measured-media advertising spending (source: Kantar Media) and unmeasured spending (estimated by Advertising Age). Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are Ad Age DataCenter estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology. Figures for 2009 to 2013 come from earlier AdAge publications. Figures have been rounded.
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Advertising Age. (October 20, 2016). Comcast's advertising spending in the United States from 2009 to 2015 (in billion U.S. dollars) [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/192131/us-ad-spending-of-comcast/
Advertising Age. "Comcast's advertising spending in the United States from 2009 to 2015 (in billion U.S. dollars)." Chart. October 20, 2016. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/192131/us-ad-spending-of-comcast/
Advertising Age. (2016). Comcast's advertising spending in the United States from 2009 to 2015 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/192131/us-ad-spending-of-comcast/
Advertising Age. "Comcast's Advertising Spending in The United States from 2009 to 2015 (in Billion U.S. Dollars)." Statista, Statista Inc., 20 Oct 2016, https://www.statista.com/statistics/192131/us-ad-spending-of-comcast/
Advertising Age, Comcast's advertising spending in the United States from 2009 to 2015 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/192131/us-ad-spending-of-comcast/ (last visited December 30, 2024)
Comcast's advertising spending in the United States from 2009 to 2015 (in billion U.S. dollars) [Graph], Advertising Age, October 20, 2016. [Online]. Available: https://www.statista.com/statistics/192131/us-ad-spending-of-comcast/
