U.S. online purchase rate of FMCG product categories 2017

Published by Daniela Coppola, Oct 13, 2021
This statistic shows the leading FMCG product categories that digital buyers in the United States have purchased digitally as of September 2017. During the survey period, 57 percent of respondents stated that they had ever purchased personal care products online and 42 percent had done so in the past 3 months.

FMCG product categories that digital buyers in the United States have purchased digitally as of September 2017

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Release date

December 2017

Region

United States

Survey time period

September 2017

Number of respondents

37,000 respondents

Age group

18 years and older

Special properties

digital buyers

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International comparison

3

Fashion

4

Electronics & media

3

Food & personal care

3

Furniture & appliances

3

Toys, hobby & DIY

5

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