JPMorgan Chase: ad spend in the U.S. 2009-2022

Published by
Julia Faria,
Sep 10, 2024
In 2022, JPMorgan & Chase invested 2.94 billion U.S. dollars in advertising its products and services in the United States. The amount represented an increase of over 27 percent in ad spend compared to 2021.

JPMorgan Chase & Co.'s advertising spending in the United States from 2009 to 2022 (in billion U.S. dollars)

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Release date

June 2023

Region

United States

Survey time period

2009 to 2022

Supplementary notes

Figures have been rounded.

Figures preceding 2022 were retrieved from earlier publications.

The latest figures include measured-media advertising spending based on spending in:
TV: ad-supported video on demand, broadcast network TV, cable TV networks, broadcast spot TV, and syndicated, including Spanish-language networks;
Digital: desktop internet display, mobile app, mobile web, mobile web video, online video, paid search, and paid social media;
Magazines: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, including Spanish-language magazines;
Radio: national spot, local, and network;
Newspapers, including Spanish-language newspapers;
Outdoor.

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Overview

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Broadcast media

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Print media

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Outdoor

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Digital

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Audio & video streaming

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Advertising perception & consumption

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